WRITING A BUSINESS CASE STUDY



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A successful project management requires diligence and a strategic approach. Of the several procedural stages involved in the project management, producing an effective business case-study is a pivotal step. Business case studies draft the blueprints of the project management processes. It is implicit that developing a strategic business case study would involve a skillful approach. Here’s a help to provide you a brief technical understanding on the subject.


Introducing the business case:

As you are planning to draft a good case study, it is important that you first identify the potential benefits the proposed business changes will impact. Therefore, communicating the identified benefits through a convincing presentation of the case study is essential. Accordingly, outline who, what, why and how of the chosen business case and decide if it would be worthwhile communicating those ideas.


Business case study vs. Project proposal:

It's imperative that you realize that there are certain key differences between a project proposal and a business case study. Ideation of the project proposal should underline the key objectives like the target business objective, strategy suitability, business demands, needs as well as the cost, time and benefits the organization would experience. The business case study, on the other hand, is drafted during the initial stages of investigating a business case. It is thoroughly reviewed by the key stakeholders and business sponsors before the same is being accepted, rejected, deferred or revised. Furthermore, the structure of the case study is incrementally developed depending upon the criticality of the investigation carried out. This is done to minimize the resource wastage.


Focus point of drafting a business case study:

Here is a list of points that must be incorporated in while developing a business case study:

  • Potential benefits involved
  • Risks
  • Opportunities
  • Cost and other investment
  • Time scale
  • Impact on organization
  • Organizational capacity to deliver the outcome.

  • Writing a Good Case study:

    Documentation of the business case study should incorporate the following parameters.

  • Concise and communicate the bare essentials
  • Clarity of expression
  • Minimal use of jargons and case-specific approach
  • Elaborate the value, mission and vision of the project.
  • Benefits the proposed business would experience
  • The number of authors should kept minimum to reduce the complexity of the document and render fluency to the readability of the readers.
  • It is imperative to note that the concerned project sponsors are often responsible for developing the business case study. Accordingly, a team of developers are allocated with the responsibility. Subject matter experts from diverse fields like IT, HR, finance and service delivery experts are employed for the purpose.


    Here is the Good news:

    Do not feel burdened with the technicality of the task. Developing a business case study is not rocket science. Here’s how it get gets easier. There are a number of web portals offering templates for business case studies. You can always reach out for one of them and have your task easily done. It would save you the pain for manually formatting the document or forgetting important parameters. All you have to do is make the necessary entries in the suggested field and have it uploaded. Always consult with the experts and the project supervisors if you are unsure about your approaches. Selection of the case study is the most important step, so have it evaluated and sorted out in the first place.